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ISBM Pulse: Webinars

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Marketing in Uncertain Times – Current Economic Times (Robert Fry)

Robert Fry, Chief Economist, Robert Fry Economics, LLC, returns to ISBM’s Marketing in Uncertain Times Town Hall series to share his current economic outlook since the onset of Covid-19.  Hear how things have changed within the economy since Robert’s last report in May, 2020. A replay of the event is available.

B2B Research Webinar August 13 2020

B2B Research Webinar Series – Implementing Marketing Strategy Changes: Minimizing Channel Partners’ Negative Responses (Divya Anand)

This presentation is from one of the ISBM 2019 Doctoral Support Competition Winners, Divya Anand from the University of Missouri. Her research work is titled “Implementing Marketing Strategy Changes:  Minimizing Channel Partners’ Negative Responses”. During this 1 hour webinar, the presenter discusses their research for about 30 minutes. Then, a discussant spends 10-15 minutes providing feedback on the research, followed by Q&A. The session discussant is Johanna Slot from Penn State University.

isbm b2b research webinar series

B2B Research Webinar Series – Alliance Portfolio Distance and Its Influence on IPO Performance (Shilpa Somraj )

Our first presentation will be from one of the ISBM 2019 Doctoral Support Competition Winners, Shilpa Somraj from the University of Nebraska-Lincoln. Her research work is titled Alliance Portfolio Distance and Its Influence on IPO Performance.

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research, followed by Q&A.  This session discussant is Guiyang Xiong from Syracuse University.

marketing in uncertain times town hall

Marketing in Uncertain Times – How To Thrive in the New Remote Engagement World (Jip Inglis, Steve Hurley and Matt Leary)

This session of Marketing in Uncertain Times Town Hall focuses on skills, tips, and tools you can use to thrive in our new remote environment and stay engaged and build rapport when you can’t be face-to-face.  Hear from expert panelists Jip Inglis, Ascension Growth & Innovation Strategies, Steve Hurley and Matt Leary, Solutions Insights, Inc.  with moderator/ISBM Executive Director, Lynn Yanyo. A replay of the event is available.