ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Robert Fry, Chief Economist, Robert Fry Economics, LLC, returns to ISBM’s Marketing in Uncertain Times Town Hall series to share his current economic outlook since the onset of Covid-19. Hear how things have changed within the economy since Robert’s last report in May, 2020. A replay of the event is available.
This presentation is from one of the ISBM 2019 Doctoral Support Competition Winners, Divya Anand from the University of Missouri. Her research work is titled “Implementing Marketing Strategy Changes: Minimizing Channel Partners’ Negative Responses”. During this 1 hour webinar, the presenter discusses their research for about 30 minutes. Then, a discussant spends 10-15 minutes providing feedback on the research, followed by Q&A. The session discussant is Johanna Slot from Penn State University.
Replay of the July 30 ISBM Members Marketing Excellence Roundtable meeting. This focus of this MEX is Planning for Growth in 2021 – Marketing Capabilities.
Our first presentation will be from one of the ISBM 2019 Doctoral Support Competition Winners, Shilpa Somraj from the University of Nebraska-Lincoln. Her research work is titled Alliance Portfolio Distance and Its Influence on IPO Performance.
During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research, followed by Q&A. This session discussant is Guiyang Xiong from Syracuse University.
This session of Marketing in Uncertain Times Town Hall focuses on skills, tips, and tools you can use to thrive in our new remote environment and stay engaged and build rapport when you can’t be face-to-face. Hear from expert panelists Jip Inglis, Ascension Growth & Innovation Strategies, Steve Hurley and Matt Leary, Solutions Insights, Inc. with moderator/ISBM Executive Director, Lynn Yanyo. A replay of the event is available.
This session focuses on some near-term changes that are occurring between agencies and their client relationships during these uncertain times. Expert panelists Marc Kempter, CORE Industries and Josh Albert, Godfrey explore this topic. A replay of the event is available.
This presentation outlines best practices for B2B product development market research.
In this Marketing in Uncertain Times Town Hall, as states and businesses start to reopen after COVID-19 shutdowns, this session focuses on reviving customer connections. Hear from expert panelists Laura Patterson, President of VisionEdge Marketing, Inc. and Bob Thomas, Professor of Marketing at Georgetown University and ISBM Fellow & Mastery Curriculum instructor.
In this Marketing in Uncertain Times Town Hall, ISBM is moving from crisis management to forecasting. Hear from Robert Fry, former DuPont, Economist, and ranked as Top 5 economist forecaster by Wall Street Journal.
ISBM continues the Marketing in Uncertain Times series with a one on one interview between Lynn Yanyo, ISBM Executive Director and Dan Adams, The AIM Institute. Dan discusses the 10 advantages of Virtual VOC and shares his white paper on Virtual VOC.
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