ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

When Does Acquiring an International Marketing Joint Venture Create Shareholder Value for an Emerging Marketing Firm?

Speaker(s): Kiran Pedada, Turan Kushwaha

Presentation Date: January 2021

This presentation is from Kiran Pedada, Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB).

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: B2B research webinar, internation marketing, joint venture, shareholder value
Category: Webinars
Topics: AI, digitalization, and information technology, Pricing, Sales

B2B Research Webinar Series – 1. Branding in B2B Firms & 2. B2B E-Commerce

January 31, 2022

B2B Research Webinar Series – 1. Complexity of Trust & 2. B2B Networks

November 8, 2021

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

November 8, 2021

When Does Acquiring an International Marketing Joint Venture Create Shareholder Value for an Emerging Marketing Firm?

Share

Related articles:

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

Archives

Share: "When Does Acquiring an International Marketing Joint Venture Create Shareholder Value for an Emerging Marketing Firm?" with your followers.

B2B Pulse Login

New User Registration