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Brand has “never been more important in B2B marketing”

December 9, 2024

Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.

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Tags: demand generation, leads, demand, awareness, hybrid, brand awareness, brand, generation, lead conversion, top of funnel, decision time, pesronalization, choice
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, Analytics and market research, Branding, advertising, and promotion, Corporate strategy, Sales

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Brand has “never been more important in B2B marketing”

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