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In B2B, Being Good Is Good for Business

August 20, 2023

B2B buyer preferences continue to shift in favor of suppliers who practice societally "good" business.

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Tags: HR, net promoter score, sustainability, diversity, inclusion, community, culture, supplier, recommendation, suppliers, buyer preferences, preference
Category: Business Readings
Topics: Analytics and market research, Buying and procurement, Channels and distribution, Corporate strategy, HR, Sustainability

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In B2B, Being Good Is Good for Business

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