ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Revolution or Evolution: A Study of the Adoption of AI in New-Product Development

November 19, 2023

A recent survey of ISBM member firms revealed that AI adoption is poised to grow.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: AI, artificial intelligence, new product development, ideation, decision making, data-driven decision making, automation, product development, design, NPD, development, testing, project management, portfolio management, natural language processing, NLP, unstructured data
Category: Curated B2B Research
Topics: sales and marketing, AI, digitalization, and information technology, Analytics and market research, Corporate strategy, Innovation and new product development

An Unconstrained Future: How Generative AI could Reshape B2B Sales

October 28, 2024

Seven Ways to Use GenAI for B2B Personalization

October 21, 2024

Five Fundamental Truths: How B2B Winners Keep Growing

September 30, 2024

Revolution or Evolution: A Study of the Adoption of AI in New-Product Development

Share

Related articles:

An Unconstrained Future: How Generative AI could Reshape B2B Sales

Seven Ways to Use GenAI for B2B Personalization

Five Fundamental Truths: How B2B Winners Keep Growing

Archives

Share: "Revolution or Evolution: A Study of the Adoption of AI in New-Product Development" with your followers.

B2B Pulse Login

New User Registration