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Revolution or Evolution: A Study of the Adoption of AI in New-Product Development

November 19, 2023

A recent survey of ISBM member firms revealed that AI adoption is poised to grow.

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Tags: AI, artificial intelligence, new product development, ideation, decision making, data-driven decision making, automation, product development, design, NPD, development, testing, project management, portfolio management, natural language processing, NLP, unstructured data
Category: Curated B2B Research
Topics: sales and marketing, AI, digitalization, and information technology, Analytics and market research, Corporate strategy, Innovation and new product development

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