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Diversifying Your B2B Paid Media Portfolio: When Does it Make Sense?

June 12, 2023

Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.

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Tags: digital channels, advertising, ROI, channels, lead generation, paid search, b2b, conversion, awareness, b2c, paid media, portfolio, traffic, advertising methods, digital media
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, Analytics and market research, Branding, advertising, and promotion

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Diversifying Your B2B Paid Media Portfolio: When Does it Make Sense?

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