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Frontline Marketing: The Evolution of B2B Growth Teams

March 25, 2024

Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.

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Tags: customer engagement, buyers, campaigns, lifecycle, revenue, data, customer needs, generative ai, frontline, customer lifecycle, leadership, silo, intent
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, AI, digitalization, and information technology, Analytics and market research, Buying and procurement, Channels and distribution, Corporate strategy, Sales

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Frontline Marketing: The Evolution of B2B Growth Teams

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