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How to Structure a B2B Marketplace Venture

April 14, 2025

B2B marketplaces can provide exciting opportunities and challenging governance choices.

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Tags: technology, competition, buyer-seller relationships, partnerships, marketplaces, buyer-seller, competitors, online, marketplace, connection, transactions, offerings, platform, internal, external, antitrust, fragmentation, startup
Category: Business Readings
Topics: sales and marketing, E-commerce, Buying and procurement, Channels and distribution, Competition, Sales

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How to Structure a B2B Marketplace Venture

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