ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales

October 8, 2023

In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: marketing, sales, buying, selling, engagement, email, alignment, outbound, align, misalign, misalignment, LinkedIn, exposure, audiences, hyper-targeting
Category: Business Readings
Topics: sales and marketing, Buying and procurement, Sales

The Truth About B2B Sales and Marketing Alignment

November 11, 2024

An Unconstrained Future: How Generative AI could Reshape B2B Sales

October 28, 2024

The B2B Buyer’s Journey Isn’t Linear

October 14, 2024

The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales

Share

Related articles:

The Truth About B2B Sales and Marketing Alignment

An Unconstrained Future: How Generative AI could Reshape B2B Sales

The B2B Buyer’s Journey Isn’t Linear

Archives

Share: "The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales" with your followers.

B2B Pulse Login

New User Registration