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The Truth About B2B Sales and Marketing Alignment

November 11, 2024

There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.

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Tags: marketing, sales, technology, b2b, c-suite, alignment, align, integration, perceptions, buyer behavior, business, models
Category: Business Readings
Topics: sales and marketing, Corporate strategy, Sales

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The Truth About B2B Sales and Marketing Alignment

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