ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Why B2B Marketers Can’t Afford to Ignore Video Marketing

July 1, 2024

In a recent report, marketing outperformed blogs, customer success stories, and case studies.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: sales, ROI, case study, strategy, trends, video, email, content, analysis, webinar, production, platforms, video marketing, blogs, planning, content planning, measure
Category: Business Readings
Topics: sales and marketing, Digital Marketing, Branding, advertising, and promotion, Corporate strategy, Sales

Improving B2B Energy Propositions: Four Trends Reshaping the Industry

March 17, 2025

The NPD Game Is Won or Lost in the First Five Plays: How AI Can Help in Product Innovation (Cooper 2025)

February 24, 2025

The State of AI in B2B Marketing

February 17, 2025

Why B2B Marketers Can’t Afford to Ignore Video Marketing

Share

Related articles:

Improving B2B Energy Propositions: Four Trends Reshaping the Industry

The NPD Game Is Won or Lost in the First Five Plays: How AI Can Help in Product Innovation (Cooper 2025)

The State of AI in B2B Marketing

Archives