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Outlook for B2B Marketing: A Market in Transformation

August 27, 2023

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

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Tags: marketing, digital strategy, survey, digital marketing, omnichannel, survey research, targeting, social media, martech, budget, engagement, buyers, future, content, digital content, interview, expenditures, research, pre-purchase, digital channel
Category: Curated B2B Research
Topics: sales and marketing, E-commerce, Digital Marketing, Analytics and market research, Corporate strategy, Competition, Sales

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