ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Outlook for B2B Marketing: A Market in Transformation

August 27, 2023

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: marketing, digital strategy, survey, digital marketing, omnichannel, survey research, targeting, social media, martech, budget, engagement, buyers, future, content, digital content, interview, expenditures, research, pre-purchase, digital channel
Category: Curated B2B Research
Topics: sales and marketing, E-commerce, Digital Marketing, Analytics and market research, Corporate strategy, Competition, Sales

Share

Related articles:

alignment

The Truth About B2B Sales and Marketing Alignment

November 11, 2024

gen AI

An Unconstrained Future: How Generative AI could Reshape B2B Sales

October 28, 2024

Seven Ways to Use GenAI for B2B Personalization

October 21, 2024

Archives

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

© 2024 ISBM – Institute for the Study of Business Markets

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets