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The Adoption of AI in New Product Development (Cooper and Brem 2024)

May 9, 2024

Although AI possesses the potential to assist in the NPD process, implementation rates are often low.

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Tags: AI, artificial intelligence, new product development, firm performance, performance, portfolio, new product, product design, NPD, development, testing, project management, portfolio management, natural language processing, NLP, decisions, prototype, idea generation, time-to-market, implementation
Category: Curated B2B Research
Topics: AI, digitalization, and information technology, Corporate strategy, Innovation and new product development

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The Adoption of AI in New Product Development (Cooper and Brem 2024)

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