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An Overdue Upgrade for B2B Go-to-Market Functions

September 17, 2024

Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.

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Tags: marketing, sales, buying, agile, ideation, customer, content creation, b2b, demand, content, agility, idea generation, customer success, success, cross-function, cross-functional, teams, demand squads
Category: Business Readings
Topics: sales and marketing, Branding, advertising, and promotion, Innovation and new product development, Sales

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An Overdue Upgrade for B2B Go-to-Market Functions

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AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators (Arora, Chakraborty, and Nishimura 2024)

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