ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey

May 15, 2023

A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: sales, value, video, b2b, data, buyer, content, media, analysis, sales funnel, purchase journey, webinar, demonstrations, demos, case studies
Category: Business Readings
Topics: sales and marketing, Digital Marketing, Buying and procurement, Channels and distribution, Sales

The Truth About B2B Sales and Marketing Alignment

November 11, 2024

An Unconstrained Future: How Generative AI could Reshape B2B Sales

October 28, 2024

Seven Ways to Use GenAI for B2B Personalization

October 21, 2024

B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey

Share

Related articles:

The Truth About B2B Sales and Marketing Alignment

An Unconstrained Future: How Generative AI could Reshape B2B Sales

Seven Ways to Use GenAI for B2B Personalization

Archives

Share: "B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey" with your followers.

B2B Pulse Login

New User Registration