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How B2B Organizations Can Triumph in a Customer-Driven World

March 15, 2023

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

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Tags: collaboration, customer, engagement, lifecycle, revenue, demand, buying behavior, KPIs, interorganizational
Category: Business Readings
Topics: sales and marketing, E-commerce, Branding, advertising, and promotion, Buying and procurement, Corporate strategy, Sales

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How B2B Organizations Can Triumph in a Customer-Driven World

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