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Toward Healthier B2B Relationships

June 17, 2024

Firms can evaluate the state of their B2B relationships by measuring customer health.

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Tags: customer engagement, NPS, buyer-seller relationships, net promoter score, value, engagement, relationships, b2b, recommendation, customer churn, churn, health, relationship, healty, relationship quality, value realization
Category: Business Readings
Topics: sales and marketing, Analytics and market research, Corporate strategy, Sales

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Toward Healthier B2B Relationships

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