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GenAI and the Path to Profit in B2B Sales

January 14, 2025

B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.

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Tags: marketing, sales, AI, artificial intelligence, service, automation, function, design, generative artificial intelligence, generative, effectiveness, implementation, gen AI, genAI, support, implement, speed, essential, outreach, RFP, request-for-proposal
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, AI, digitalization, and information technology, Buying and procurement, Corporate strategy, Sales

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