ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

3 Generative AI Lessons B2B Marketers Should Consider in 2024

December 25, 2023

Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: AI, artificial intelligence, content creation, data, data management, in-person, design, privacy, generative ai, generative artificial intelligence, generative, tradeshows, connection, live events, tradeshow, scale, guidelines, data privacy, audit
Category: Business Readings
Topics: sales and marketing, E-commerce, AI, digitalization, and information technology, Branding, advertising, and promotion, Corporate strategy, Sales

AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators (Arora, Chakraborty, and Nishimura 2024)

December 30, 2024

Seven Reasons to Strengthen Your Customer Benefits Focus

November 25, 2024

An Unconstrained Future: How Generative AI could Reshape B2B Sales

October 28, 2024

3 Generative AI Lessons B2B Marketers Should Consider in 2024

Share

Related articles:

AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators (Arora, Chakraborty, and Nishimura 2024)

Seven Reasons to Strengthen Your Customer Benefits Focus

An Unconstrained Future: How Generative AI could Reshape B2B Sales

Archives

Share: "3 Generative AI Lessons B2B Marketers Should Consider in 2024" with your followers.

B2B Pulse Login

New User Registration