ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

3 B2B Marketing Trends Reshaping Software Buying in 2024

May 20, 2024

Over 60% of organizations report plans to increase technology spending in 2024.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: AI, artificial intelligence, buying, trust, abm, account based marketing, trends, personalization, b2b, data, reputation, software, data privacy, trend, customer reviews, reviews, verified, trustworthiness, feedback, security
Category: Business Readings
Topics: sales and marketing, E-commerce, AI, digitalization, and information technology

The Problem with how B2B Marketers Use Their Budget

April 7, 2025

Improving B2B Energy Propositions: Four Trends Reshaping the Industry

March 17, 2025

Playing to Win in B2B Telecom

March 10, 2025

3 B2B Marketing Trends Reshaping Software Buying in 2024

Share

Related articles:

Improving B2B Energy Propositions: Four Trends Reshaping the Industry

Archives