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Forrester Predicts a Turbulent Year for B2B Marketers in 2024

December 17, 2023

Forrester makes five predictions relevant to B2B marketers for 2024.

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Tags: innovation, AI, artificial intelligence, technology, targeting, buyer behaviors, content creation, buyers, b2b, content, investment, privacy, generative ai, generative artificial intelligence, generative, product launch, purchase experience, partnership, ecosystems
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, AI, digitalization, and information technology, Analytics and market research, Channels and distribution, Corporate strategy, Innovation and new product development, Sales

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Forrester Predicts a Turbulent Year for B2B Marketers in 2024

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