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The B2B Buyer’s Journey Isn’t Linear

October 14, 2024

By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.

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Tags: sales, digital, trust, purchasing, b2b, salespeople, self-service, b2c, purchase, post-purchase, suppliers, cycle, customer reviews, reviews, trustworthiness, purchase cycle, salesperson, linear, problem, solution, requirements, selection, customer support
Category: Business Readings
Topics: sales and marketing, E-commerce, Buying and procurement, Corporate strategy, Sales

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