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Why B2B Platforms Struggle to Succeed

November 5, 2023

Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.

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Tags: sales, collaboration, technology, networks, marketplaces, operations, channel, data, go to market, b2b platforms, b2c platforms, platforms, digital marketplace, marketplace, digital marketplaces, sales channels, data aggregation, network, operation
Category: Business Readings
Topics: sales and marketing, E-commerce, Supply Chain, Digital Marketing, Branding, advertising, and promotion, Buying and procurement, Channels and distribution, Corporate strategy, Competition, Innovation and new product development, Interfirm relationships, Sales

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