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B2B Sales Culture Must Change to Make the Most of Digital Tools

April 9, 2023

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

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Tags: sales, digitization, digital, AI, artificial intelligence, omnichannel, promotion, incentives, disruption, customer, channel, customer relationship management, salespeople
Category: Business Readings
Topics: sales and marketing, E-commerce, AI, digitalization, and information technology, Buying and procurement, Corporate strategy, Sales

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B2B Sales Culture Must Change to Make the Most of Digital Tools

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