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B2B Brand Investments Are Increasing, But Maybe Not Where You Think

October 1, 2023

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

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Tags: digital, branding, advertising, hiring, outsourcing, communication, uncertainty, economic forecast, corporate social responsibility, CSR, differentiation, awareness, self-service, content, touchpoints, touchpoint, investment, invest, website, creative, creative services, events, brand awareness, personnel, contractors, brand differentiation
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, Branding, advertising, and promotion, Corporate strategy, HR

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