ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

How B2B Organizations Can Navigate Fierce Competition

April 16, 2023

By becoming "customer-obsessed," B2B firms can be better oriented for future growth and value creation.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: value creation, technology, competition, customer, revenue, growth, profit, customer retention, buying experience
Category: Business Readings
Topics: sales and marketing, AI, digitalization, and information technology, Buying and procurement, Corporate strategy, Competition, Organic growth, Sales

Seven Reasons to Strengthen Your Customer Benefits Focus

November 25, 2024

The Truth About B2B Sales and Marketing Alignment

November 11, 2024

An Unconstrained Future: How Generative AI could Reshape B2B Sales

October 28, 2024

How B2B Organizations Can Navigate Fierce Competition

Share

Related articles:

Seven Reasons to Strengthen Your Customer Benefits Focus

The Truth About B2B Sales and Marketing Alignment

An Unconstrained Future: How Generative AI could Reshape B2B Sales

Archives

Share: "How B2B Organizations Can Navigate Fierce Competition" with your followers.

B2B Pulse Login

New User Registration