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Self-Service Buying is a Wake-Up Call for B2B Sales

June 24, 2024

Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.

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Tags: digitization, digital, technology, buying, personalization, customer, self-service, hybrid, customer journey, journey, personalized, buying journey, buying groups, digital selling, hybrid selling
Category: Business Readings
Topics: sales and marketing, E-commerce, AI, digitalization, and information technology, Buying and procurement, Corporate strategy, Sales

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