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The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing

June 19, 2023

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

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Tags: marketing, AI, artificial intelligence, survey, ROI, CMO, survey research, storytelling, budget, engagement, revenue, data, content, return on investment, efficiency, agility, problem solving, chief marketing officer, global, qualitative
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, AI, digitalization, and information technology, Analytics and market research, Branding, advertising, and promotion, Corporate strategy, Sales, Social media

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The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing

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