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Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

July 16, 2023

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

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Tags: marketing, value creation, sales, digitization, digital, AI, artificial intelligence, customer experience, technology, customer, b2b, growth, c-suite, economic, engine, buyer value, alignment, product, product development, functional, function, experiential, symbolism, symbolic value, competencies
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, AI, digitalization, and information technology, Analytics and market research, Branding, advertising, and promotion, Corporate strategy, Innovation and new product development, Organic growth, Pricing, Sales

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